Eight Companies Broaden Business and Rebrand as Cassidy Turley
By: Brittany Dunn
Colliers Turley Martin Tucker, Cassidy & Pinkard Colliers, Colliers Pinkard, Colliers ABR, BT Commercial in Northern California, BRE Commercial in Southern California, BRE Commercial in Arizona, and Colliers Houston & Co. of New Jersey made an announcement Monday that the companies are rebranding as Cassidy Turley. As the initial step in communicating the company’s comprehensive and enhanced strategy, the new brand, structure, logo, and website will be launched March 1, 2010.
“As one of the nation’s largest commercial real estate services providers, the Cassidy Turley brand reflects expanding capabilities to service our valued clients nationally,” said Mark E. Burkhart, CEO of Cassidy Turley. “Through our deep connections, we deliver local market knowledge with world-class expertise. We are passionate about the success of our clients and our employees and have decided to rebrand as Cassidy Turley to benefit both.”
By expanding the company’s service offerings, Cassidy Turley will broaden its business, increase its national geographic footprint, and enhance its infrastructure, Burkhart said. In addition to the new locations added to the company, the number of Cassidy Turley shareholders has grown from 200 to 360, since the additional firms joined the partnership.
The three Western firms joining Cassidy Turley will add 15 new locations in Northern California and 5 new locations in Southern California. BT Commercial in Northern California has completed $45 billion in transaction in the company’s 28-year history. BRE Commercial in Southern California is one of the leading commercial real estate brokerage firms in Southern California, representing over 40 million square feet of industrial, office, and retail properties throughout the area, and BRE Commercial in Arizona is one of the largest commercial real estate firms in Arizona.
“We are delighted to have BT Commercial in Northern California and BRE Commercial in Southern California and Phoenix — all dominant players in their respective markets — as part of our team,” said Joseph Stettinius, Jr., president of Cassidy Turley.
Stettinius said the positive impact of this skilled and knowledgeable group of professionals joining Cassidy Turley at such a pivotal time in the economic cycle will be felt throughout the firm and the industry. While the company is able to grow substantially in a down market, its goal in growing is not to get bigger, but to get better by offering more services to its clients and more opportunities for its employees, Stettinius explained.
“By joining the Cassidy Turley team we feel like we’re bringing the best of the best together,” said Mike Kamm, CEO of BT Commercial. “We’re excited to offer our resources and expertise to this endeavor.”
In addition to the new Western firms, Collier Houston & Co. of New Jersey has also agreed to merge with Cassidy Turley. Colliers Houston & Co. is one of the oldest industrial and commercial real estate firms in the greater New Jersey area.
The addition of these companies to the new Cassidy Turley brand brings enhanced local market knowledge, superior expertise, and service to the company’s clients, and these companies add 24 new locations and 500 new brokers. Cassidy Turley said it is strongly focused on the core values of providing exceptional results to clients, dedication to local communities, and firm growth which improves the company and energizes its workplace.
“The new brand signifies our cohesion in providing innovative and collaborative commercial real estate solutions for organizations around the country,” said Wally Pinkard, chairman of Cassidy Turley. “Branding as Cassidy Turley allows us to communicate our new strategic priorities and direction in business while servicing our clients and new projects throughout the U.S. with ease.”
In providing clients with integrated, tailored solutions, Cassidy Turley aims to deliver high quality end-to-end commercial real estate services, specializing in capital markets, corporate services, landlord and tenant representation, property management, and project and development services. The company plans to expand and broaden its service offerings to both investors and users and capitalize on market-driven business such as distressed assets, allowing the company to remain competitive in today’s marketplace.
“We are all united by a coordinated business strategy, a single brand, shared vision and values, and a strong commitment to Cassidy Turley associates,” Burkhart said.
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