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Fewer Home Sellers are Cutting Prices: ZipRealty

In November, fewer sellers in 27 major markets across the nation reduced home prices, and those who did reduced prices less in November than in October, according to a recent report by ZipRealty, a national real estate brokerage in Emeryville, California.

As price reductions slowed, the overall average list price in these markets slightly declined. The median list price across all 27 markets decreased to $272,200, a 3 percent drop from October. This, ZipRealty said, is a possible sign that sellers are pricing more realistically or aggressively to fit market conditions.

Of the markets surveyed, the report found home sellers reduced their list price approximately $23,953 in November. Compared to October, the discount in November home prices was more than 3 percent smaller. However, according to the survey, sellers reduced their list prices on average more than twice in November, a 4 percent increase from October.

While 43 percent of home listings had at least one price reduction, the absolute number of homes with reduced prices dropped 2.85 percent in November. This marks the third consecutive month that the total number of reduced homes available for sale has decreased.

In Orlando, Florida; Jacksonville, Florida; and Chicago, Illinois, one out of every two homes included at least one price reduction. The survey found that homeowners in South Florida reduced list prices by the largest percentage at 16.01 percent or $40,000 on average. The smallest reduction of prices was seen in Raleigh, North Carolina, where prices only fell 4.54 percent or $10,900 on average.

San Diego, Los Angeles, and Denver made up the three markets with the lowest percentage of price-reduced homes, according to ZipRealty. Compared to October, markets with the highest and lowest median price stayed the same in November. Orange County, California had the highest median list price at $595,000, and the lowest median price was in Jacksonville, Florida at $169,000.

These finding came from a monthly report of homes listed for sale on Multiple Listing Services (MLS) in the markets surveyed by ZipRealty. The company compiled real estate listing and price reduction data from the MLS in 27 of the 36 major metropolitan areas where ZipRealty operates. The report was created to convey information on the general market conditions of these areas, not on ZipRealty’s operating results.


Author: Brittany Dunn Date: 12/08/2009

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