Green River Capital, an REO asset management and loss mitigation provider for mortgage servicers, investment firms, and banking institutions, announced Monday that it has launched a company that will focus exclusively on short sale program management, Green River Financial (GRF). In response to growing market interest, the West Valley, Utah-based company is offering a pre-foreclosure short sale and deed-in-lieu program.

“The launch of Green River Capital’s sister company, GRF, enables us to offer end-to-end management of the short sale process,” Chris West, president and CEO, explained. “We manage everything from the solicitation and listing to disposition of assets. We have also completed the licensing of GRF as a debt collector in all 50 states, which allows us to contact the debtor to assist in the short sale resolution.”

GRF’s program consists of two components – homeowner counseling and short sale/deed-in-lieu negotiation and litigation. Since the program is tailored to the needs of each client, the company says the short sale/deed-in-lieu service can be implemented with or without homeowner counseling. Clients can also combine the services of Green River Capital and GRF to transfer foreclosed properties from GRF to be sold as REO by Green River Capital.

“GRF shares Green River Capital’s mission of providing unmatched service to our clients and our nationwide network of trained brokers is a critical component of meeting that goal,” West added. “Not only do they have proven experience with distressed properties, but they have also passed debt collector compliance training and testing. Our clients see their assets sold in less time, resulting in a substantial reduction of loss severity.”