Green River Capital (GRC), a West Valley, Utah-based REO asset management and loss mitigation provider for mortgage servicers, investment firms, and banking institutions, announced a 30 percent increase in sales figures during the first half of 2010 due to new clients and increased efficiencies.

In addition to assisting in selling 20 percent more homes than during 2009, since early 2010, GRC has increased REO assignments by nearly 8 percent from the same period in 2009 and decreased the time each property spends on the market by almost 15 percent compared to figures during the last 12 months.

“At this mid-year juncture, we have sold 20 percent more homes and increased our sales rate by 30 percent compared to the same timeframe last year,” said Chris West, president and CEO of GRC. “We attribute GRC’s growth to having the ability to meet all the needs of our clients by staying flexible with all of our processes and key performance indicators. With today’s real estate environment changing on a monthly basis, you have to be able to shift gears quickly while maintaining performance.”

According to a statement released by GRC, the company experienced an increase in its “right party” contact rate to 63 percent and an increase in the short sale conversion rate from right party contacts to nearly 30 percent.