Lender Processing Services, Inc. (LPS) recently announced that Leading Real Estate Companies of the World, a global network of more than 600 premier real estate firms, is the first worldwide organization to join LPS’ Real Estate and Living Media Network.
The Real Estate and Living Media Network is an online real estate vertical ad network developed and managed by the LPS Real Estate Group, Inc., a wholly owned subsidiary of Lender Processing Services. When Real Estate and Living Media Networks was launched in June of 2008, they were the only company of their kind to work directly with local real estate agents, brokers, and MLS Web sites. They were also the first to begin targeting the customers who visit them. Since then, the Network has grown to include more than 750 Web
sites that attract almost four million unique users each month, offering its members nationally recognized real estate content and a syndicated advertising platform. “With the accelerated migration of traditional media spending online, together with marketers’ increased focus on advertising ROI, we saw the ability to become the first global organization to become part of the Real Estate and Living Media Network, to leverage the power of local real estate brands and better reach the consumers who visit them,” said Paul Boomsma, chief marketing officer, Leading Real Estate Companies of the World (Leading). “In fact, all 5,000 offices and 150,000 sales associates in 35 countries around the world that are members of Leading will have the opportunity to participate with the Real Estate and Media Network, the only online advertising network of its kind.” Prem Luthra, chief sales and strategy officer at LPS Real Estate Group, added, “We are excited to welcome Leading and their members to our media network,” said. “We look forward to connecting their member companies with some of the nation’s more recognized advertisers in order to reach consumers involved in real estate transactions.” The Real Estate and Living Media Network platform allows Leading brokers to begin earning revenue immediately and gives them complete control over the type and number of ads placed on their site. Brokers have access to full-service support from the LPS Real Estate Group account management team and incur no up-front fees.
Author: Mandy Huber
• Date: 08/28/2009