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Spanish Soap Explores the Drama of Homeownership

Freddie Mac, one of the nation’s largest investors in residential mortgages, continues to promote and fund “Nuestro Barrio,” a Spanish-language TV mini-series about Hispanic life in the U.S.
The 13-episode series is expanding its reach in 10 media markets on public access television, beginning June 1 on the Spanish language network V-me.
The sequence will subtly educate viewers on important financial issues including money management, credit, homeownership, predatory lending and foreclosure prevention, all of which are portrayed through the traditional novela (soap opera) themes of romance, jealousy, greed and conflict.

The producers of the program hope the series will create a new trend of television programming called “edutainment,” a combination of education and entertainment to produce programming that is both informative and engaging.
“The U.S. housing market is changing, challenging the mortgage industry to develop new and creative ways to reach potential home buyers,” said Craig Nickerson, vice president of Freddie Mac. “Many Hispanic families do not pursue homeownership due to misinformation, lack of trust of financial institutions and language barriers.”
Advertisers on the new series will include Bank of America, Bank of Texas Mortgage Group, Chase Home Finance, Countrywide Home Loans, Harris Bank and Bank of Albuquerque. Click here for more information about “Nuestro Barrio.”
“Nuestro Barrio” will be showing in the following markets:
1.Miami/Ft. Lauderdale, Florida
2.Orlando-Daytona Beach-Melbourne, Florida
3.San Antonio, Texas
4.New York – New Jersey Metro Area
5.Sacramento-Stockton-Modesto, California
6.San Diego, California
7.Fresno-Visalia, California
8.Chicago, Illinois
9.Houston, Texas
10.Albuquerque, New Mexico


Author: Jill Glancy Date: 05/30/2007

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