To better market its real estate-owned (REO) listings, Highlands Ranch, Colorado-based Specialized Asset Management LLC (SAM), a national provider of asset marketing and disposition services to mortgage lenders, servicers, and investors, recently partnered with RealtyTrac, an online foreclosure marketplace headquartered in Irvine, California.

“Many of our users are specifically interested in purchasing bank-owned properties, and we want to give those users every opportunity to find and purchase those properties,” said Rick Sharga, SVP for RealtyTrac. “This exciting new partnership with SAM does just that by delivering a new pool of REO properties that our users can more easily purchase.”

Through this partnership, SAM’s REO assets will be prominently displayed to RealtyTrac’s 3 million unique monthly visitors. Homeowners and investors using RealtyTrac can easily make online offers or inquiries on these properties by clicking on the “bank owned” or “request info” tabs on RealtyTrac’s Web site.

“Marketing our REO assets to RealtyTrac’s 3 million unique monthly visitors provides us with additional marketing visibility to help liquidate our REO assets,” said Rudy Krupka, VP of REO at SAM. “Our strategic partnership with RealtyTrac will assist our agents in promoting the properties to interested buyers across the country.”