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Zillow: Homebuyers Now in the Driver's Seat

Amid continued falling home prices, U.S. homebuyers are negotiating even more discounts at the bargaining table. According to data from the Seattle-based real estate researcher and online marketplace Zillow.com, buyerspaid 3.3 percent, or nearly $7,039, less than the last listing price on homes for sale during the month of July. In addition, 22.8 percent of all homes listed for sale on Zillow had at least one listing price reduction as of September 1. The median home price reduction was 6.5 percent off the original listing price, the company said. Homes for sale at Zillow.com during August were listed for a median 96 days, up from 91 in July. Florida homebuyers had the most negotiating power in July, with buyers in the Vero Beach metro area paying 10.2 percent, or a median $23,500, less than the last listing price. Buyers in Sarasota paid 8.2 percent less than

list price. Twelve other Florida metropolitan areas were also ranked in Zillow’s top 25 markets for negotiation. There was less or no room for negotiation in some California markets that have been hard-hit by foreclosures. In El Centro, buyers paid 1.8 percent, or a median of $2,150, more than the listing price, Zillow reported. In seven other major California markets asking price and sale price were the same. “The strong summer selling season in 2009 has led to a decreasing difference between the last listing price and final sale price, but most buyers are still getting some additional discount at selling time,” said Zillow Chief Economist Dr. Stan Humphries. “We expected list-to-sale price ratios to fall as the sales volume picked up during the summer, and the California markets are showing strong declines in the discount off the last listing price, relative to levels at the start of the year. This is fueled both by increased sales and high proportion of foreclosures re-sales, which are already priced relatively low.” According to Humphries, the fact that many Florida markets are still showing higher differences between the last listing price and final sale price suggests that inventory levels are still relatively high. “Overall, buyers are finding favorable conditions for negotiating prices, and now can be a good time to buy, provided homebuyers are financially prepared with healthy down payments and intend to stay in their home for a minimum of five to seven years,” Humphries said.

Author: Carrie Bay Date: 09/10/2009

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