Home | Daily Dose | Quicken Loans Super Bowl Ad Draws Praise, Criticism
Print This Post Print This Post

Quicken Loans Super Bowl Ad Draws Praise, Criticism

mortgage-app-fourDetroit-based Quicken Loans, the third-largest mortgage lender in the country, drew some strong reactions for a commercial promoting its Rocket Mortgage program—a phone app that allows users to qualify for a mortgage loan in as little as eight minutes—that aired during the Super Bowl on Sunday.

Quicken bills the Rocket Mortgage program as a “a fast, powerful, and completely online way to get a mortgage” with a slogan that says simply, “Push button. Get mortgage.” Critics of the program, who came out in droves on Twitter under #RocketMortgage after the commercial's airing on Sunday, say this program is a return back to the same loose underwriting standards that led to massive mortgage defaults and eventually caused the housing crash and subsequently the Great Recession.

The narrator in the ad poses the question, “What if we did for mortgages what the Internet did for buying music and plane tickets and shoes?” A tweet from Quicken states that the Rocket Mortgage program is “making the mortgage screening program look a little less intimidating.”

The airing of the ad during the Super Bowl triggered a barrage of criticism on Twitter, much of which came from journalists. Housing experts, economists, and analysts were notably absent from the Twitter firestorm on the Rocket Mortgage program, which begs the question: Is any of the criticism warranted, or are all the Rocket Mortgage critics in a panic over nothing?

One notable tweet came from the Consumer Financial Protection Bureau which tweeted, “When it comes to mortgages, take your time, ask questions, and know before you owe.” Quicken responded to that tweet with one of its own, saying that "We agree. No better way than for full transparency into mortgage options & info needed to make the right decision."

Quicken did not immediately respond to a request from DS News for comment on the reaction to the Super Bowl ad. When the Rocket Mortgage program was launched in November 2015, Quicken CEO Bill Emerson stated, “Quicken Loans has been the clear leader in mortgage technology for almost two decades. We changed the mortgage industry when we created the first 50-state online retail lending platform that has since helped millions of Americans achieve their home financing goals, while experiencing the best client service in the nation, Today, we took another monumental leap forward with the launch of Rocket Mortgage, which brings simplicity and clarity to the home loan process like never before, while delivering solutions at unimaginable speed.”

Quicken states on its website that “More than 500 Detroit-based developers, designers, QA technicians and business analysts from QL Labs—Quicken Loans’ technology innovation team—have worked for over three years to completely redesign the highly complex mortgage process.”

The Rocket Mortgage program did not just draw criticism, however. Several journalists from prominent publications came to Quicken's defense on Monday.

Wall Street Journal writer Nick Timiraos said on that publication’s blog on Monday that Quicken is not advocating loose lending standards, but rather “Quicken is betting that its competitive advantage against other lenders comes from making what has become an invasive mortgage-screening process a little less intimidating, and it’s rolling out a phone app to do it.” Quicken’s research suggests many qualified would-be homeowners “don’t want to get engaged because they’re afraid of the process,” according to Emerson in Timiraos’ blog post. “If we could give them an opportunity to interact with technology, understand the operation, maybe we could get some of these folks who qualify off the sidelines.”

Rena Foroohar, assistant managing editor and columnist with Time, does not believe the criticism of the Rocket Mortgage program is warranted. On Monday, she published a piece titled "No, the Rocket Mortgage Ad is Not the Sign of Another Financial Apocalypse."

"There is no consumer housing credit bubble brewing right now–quite the opposite," Foroohar wrote. "The housing recovery right now is being driven not by first-time homebuyers or people who want to trade up but by the wealthiest and investors."


About Author: Brian Honea

Brian Honea
Brian Honea's writing and editing career spans nearly two decades across many forms of media. He served as sports editor for two suburban newspaper chains in the DFW area and has freelanced for such publications as the Yahoo! Contributor Network, Dallas Home Improvement magazine, and the Dallas Morning News. He has written four non-fiction sports books, the latest of which, The Life of Coach Chuck Curtis, was published by the TCU Press in December 2014. A lifelong Texan, Brian received his master's degree from Amberton University in Garland.


  1. Pingback: Quicken Loans Feeling the Heat Over Rocket Mortgage Super Bowl Ad - Appraisal Buzz

  2. Pingback: Quicken Loans Super Bowl Ad Draws Praise, Criticism - Appraisal Buzz

  3. Pingback: Quicken Loans Super Bowl Ad Draws Praise, Criticism - Brokers TitleBrokers Title

  4. Pingback: porno

  5. Pingback: 4cyn5et4m5t94c5t9m4vn54cx65

  6. Pingback:

  7. Pingback: دانلود شهرزاد قسمت هشتم فصل دوم

  8. Pingback: دانلود شهرزاد قسمت نهم فصل دوم

  9. Pingback: دانلود شهرزاد قسمت هفتم فصل دوم

  10. Pingback: دانلود شهرزاد قسمت دوازدهم فصل دوم

  11. Pingback: دانلود قسمت 14عاشقانه

  12. Pingback: دانلود قسمت هفدهم عاشقانه

  13. Pingback: دانلود قسمت 10 شهرزاد دوم

  14. Pingback: August Ames

  15. Pingback: Bobbi Dylan

  16. Pingback: Gina Gerson

  17. Pingback: Marley Brinx

  18. Pingback: Nikki Stills

  19. Pingback: lesbian porn

  20. Pingback: Scissor lift repair miami

  21. Pingback: پنجره

  22. Pingback: عاشقانه

  23. Pingback: دانلود قسمت اول شهرزاد دوم

  24. Pingback: Loyola College for Sale

  25. Pingback: دانلود قسمت پنجم شهرزاد دوم

  26. Pingback: دانلود قسمت دوازدهم عاشقانه

  27. Pingback: how to bypass windows 7 password

  28. Pingback: porno

  29. Pingback: porno

  30. Pingback: taylormade m2 australia

  31. Pingback: Admission via Good Donation in any medical college

  32. Pingback: porno

  33. Pingback: porno gratis

  34. Pingback: porno

  35. Pingback: videos porno

  36. Pingback: porno

  37. Pingback: porno

  38. Pingback: porno

  39. Pingback: porno

  40. Pingback: porno

  41. Pingback: videos porno

  42. Pingback: videos porno

  43. Pingback: پنجره ضد سرقت ایرانی ترک المانی

  44. Pingback: فروش پنجره دو سه جداره

  45. Pingback: آموزش پنجره دوجداره

  46. Pingback: دانلود سریال عاشقانه

  47. Pingback: پنجره دوجداره ویستابست

  48. Pingback: دانلود قسمت هفده عاشقانه

  49. Pingback: Acne Facial Treatments Lazy Lake

  50. Pingback: Facial Spa Services Deerfield Beach

  51. Pingback: Facial Spa Services Coconut Creek

  52. Pingback: Facial Spa Services Plantation

  53. Pingback: Facial Spa Services North Lauderdale

  54. Pingback: دانلود قسمت ششم شهرزاد

  55. Pingback: casino slot machines

  56. Pingback: Roof Repair Long Island

  57. Pingback: pron

  58. Pingback: clic here

  59. Pingback: free zynga poker chips

  60. Pingback: cheap foamposites

  61. Pingback: دانلود قسمت هفتم شهرزاد دوم

  62. Pingback: پنجره

  63. Pingback: پنجره

  64. Pingback: Casino Slots

  65. Pingback: recessed lights

  66. Pingback: coin-banks

  67. Pingback: bitcoin investment coin-banks

  68. Pingback: bitcoin hft

  69. Pingback: coin-banks cryptocurrency

  70. Pingback: DraftKings DFS

  71. Pingback: vigra master � bom

  72. Pingback: دانلود قسمت هشتم شهرزاد

  73. Pingback: taylormade m2 driver for sale

  74. Pingback: anime

  75. Pingback: پنجره دوجداره

  76. Pingback: دانلود شهرزاد سیزده 13

  77. Pingback: دانلود سریال شهرزاد قسمت 15 پانزده

  78. Pingback: دانلود شهرزاد قسمت 15

  79. Pingback: دانلود شهرزاد قسمت 13

  80. Pingback: clash royale free gems

  81. Pingback: ΤΣΑΝΤA TRUSSARDI

  82. Pingback:


  84. Pingback: free

  85. Pingback: دانلود شهرزاد قسمت 16

  86. Pingback: learn more

  87. Pingback: Cherelle

  88. Pingback: دانلود سریال شهرزاد قسمت 16

  89. Pingback: دانلود فیلم

  90. Pingback: دانلود فیلم

  91. Pingback: دانلود قسمت دوم عالیجناب

  92. Pingback: دانلود سریال عالجناب اول

  93. Pingback: site

  94. Pingback: shock & strut replacement

  95. Pingback: political polls twitter

  96. Pingback: دانلود

  97. Pingback: پنجره دوجداره وین تک

  98. Pingback: فروش توری پنجره

  99. Pingback: پنجره ضد سرقت ایرانی

  100. Pingback: آموزش ساخت پنجره دوجداره

  101. Pingback: شرکت تولیدی پنجره دوجداره ترک

  102. Pingback: android apps

  103. Pingback: alla gratis annonser

  104. Pingback: discount codes

  105. Pingback: Vancouver BC

  106. Pingback: source

  107. Pingback: buy home

  108. Pingback: دانلود فیلم با کیفیت

  109. Pingback: دانلود فیلم سریال ایرانی

  110. Pingback: PPC Belfast

  111. Pingback: Double chambered

  112. Pingback: how to buy bitcoin

  113. Pingback: دانلود فیلم ایرانی

  114. Pingback: پنجره

  115. Pingback: gernas mall

  116. Pingback:

  117. Pingback: شرکت تولیدی پنجره دوجداره

  118. Pingback: اموزش ساخت پنجره دوجداره

  119. Pingback: پنجره

  120. Pingback: buy weed online no medical card

  121. Pingback: SEO consultants London

  122. Pingback: viagra

  123. Pingback: مشاوره کسب و کار اینترنتی

  124. Pingback: garden bridges california

  125. Pingback: cupertino podiatrist

  126. Pingback: Mitch McConnell

  127. Pingback: Vancouver BC

  128. Pingback: find

  129. Pingback:

  130. Pingback:

  131. Pingback:

  132. Pingback: waterfall showerhead

  133. Pingback: walmart1

  134. Pingback: sheeran

  135. Pingback: دانلود فیلم

  136. Pingback: window

  137. Pingback: download best

  138. Pingback: window price

  139. Pingback: iron balusters

  140. Pingback: EVA TV

  141. Pingback: instagram turbanli sex izle

  142. Pingback: local plumbers

  143. Pingback: پنجره

  144. Pingback: Funciona

  145. Pingback: قیمت پنجره دوجداره

  146. Pingback: karaj

  147. Pingback: دانلود

  148. Pingback: turnkey dropship websites

  149. Pingback: Yakima Business

  150. Pingback: gardening

  151. Pingback: przechowamy wszystk

  152. Pingback: usi tech presentation

  153. Pingback: picture

  154. Pingback: Online Slot Casino Malaysia

  155. Pingback: Masha & The Bear

  156. Pingback: vlogging camera

  157. Pingback: live sex cams

  158. Pingback: Low cost Bathroom remodeling contractor Fontana CA

  159. Pingback: leia

  160. Pingback: دانلود

  161. Pingback: Web Design

  162. Pingback: karajupvc

  163. Pingback: best online casinos

  164. Pingback: charts all over the world

  165. Pingback: bowl

  166. Pingback: دانلود سریال

  167. Pingback: Houses For Cash

  168. Pingback: دانلود

  169. Pingback: download

  170. Pingback: پنجره

  171. Pingback: upvc window

  172. Pingback: garden bridges

  173. Pingback: garden bridge

  174. Pingback: دانلود فیلم

  175. Pingback: make money online

  176. Pingback: seo company jacksonville

  177. Pingback: commercial real estate wordpress themes

  178. Pingback: Leslie

  179. Pingback: More here

  180. Pingback: unblocking

  181. Pingback: watch it movie streaming

  182. Pingback: Judi Bola

  183. Pingback: russian amateur homemade

  184. Pingback: personnel consultancy

  185. Pingback: Easiest Way To Make Money - $326 a Day Online Without a Website

  186. Pingback: mods vape for sale

  187. Pingback: blackhead removal

  188. Pingback: wholesale jordans

  189. Pingback: vape pen charger

  190. Pingback: buy hacklinks

  191. Pingback: دانلود فیلم نهنگ عنبر 2

  192. Pingback: Elvis Impersonators

  193. Pingback: nutrition test banks

  194. Pingback: colors for kids to learn

  195. Pingback:

  196. Pingback: payday loans

  197. Pingback:

  198. Pingback: Agen Bola

  199. Pingback: پنجره دوجداره

  200. Pingback: love compatibility horoscope cancer

  201. Pingback: پنجره

  202. Pingback: see

  203. Pingback: free shipping

  204. Pingback: دانلود فیلم

  205. Pingback: دانلود آینه بغل

  206. Pingback: High chair cover

  207. Pingback: cuckold porn

  208. Pingback: Stretchy car seat cover

  209. Pingback: billboard

  210. Pingback: free mobile porn

  211. Pingback: Billiga Canada Goose

  212. Pingback: real caller app

  213. Pingback: Limo Vancouver BC

  214. Pingback: Stroller cover

  215. Pingback: SkinAlley

  216. Pingback: child abuse hotline

  217. Pingback: she said

  218. Pingback: dealfeed

  219. Pingback: Ausgesperrt

  220. Pingback: dealfeed

  221. Pingback: Taruhan dan Judi Olahraga Online

  222. Pingback: game hack

  223. Pingback: sex mobi

  224. Pingback: see it here

  225. Pingback: porn movie

  226. Pingback: click here

  227. Pingback: free pay online

  228. Pingback: دانلود موزیک

  229. Pingback: this is good

  230. Pingback: Judi Online

  231. Pingback: Judi Bola Selalu Menarik

  232. Pingback: Google new cheat hacklinks


  234. Pingback: KOYPONI OPAP

  235. Pingback: USAA Bank

  236. Pingback: Oddsmonkey

  237. Pingback: lucky lotto numbers for today

  238. Pingback: Oddsmonkey

  239. Pingback: utensil holder

  240. Pingback: دانلود رایگان فیلم نهنگ عنبر 2

  241. Pingback: Oddsmonkey

  242. Pingback: Oddsmonkey

  243. Pingback: Oddsmonkey

  244. Pingback: Oddsmonkey

  245. Pingback: zenofem

  246. Pingback: eyevage

  247. Pingback: omega xl review

  248. Pingback:

  249. Pingback: kitchen funnel

  250. Pingback: دانلود فیلم نهنگ عنبر 2

  251. Pingback: multi-use nursing cover

  252. Pingback: Arad

  253. Pingback: فیلم رگ خواب

  254. Pingback: smart film glass

  255. Pingback: Google 2017 backdoors

  256. Pingback: back cover cases for mobile phones

  257. Pingback:

  258. Pingback: mobile accessories

  259. Pingback:

  260. Pingback: unexplained

  261. Pingback: Radhe Maa

  262. Pingback: news aaj ki

  263. Pingback: Full Article

  264. Pingback: Comment Grandir Naturellement a Tout Age Gratuit Pdf

  265. Pingback:

  266. Pingback:

  267. Pingback: KLIK

  268. Pingback: 3 Speeds Vibrating Curved Dog Tail Butt Plug With Wired Controller

  269. Pingback: old computer recycling

  270. Pingback: poker

  271. Pingback: bulk computer recycling

  272. Pingback: xxx tube sex

  273. Pingback: Los Angeles Web Design Classes

  274. Pingback: essay creator

  275. Pingback: 3D Model Gymnasium 002

  276. Pingback: Yahoo Finance

  277. Pingback: Baca berita global

  278. Pingback: college paper writers

  279. Pingback: desi serial

  280. Pingback: affordable essay

  281. Pingback: intretinere aer conditionat

  282. Pingback: pornmd

  283. Pingback: Peter Schatzberg Florida

  284. Pingback: make my boobs bigger fast

  285. Pingback: arriba españa

  286. Pingback: bunk bed singapore

  287. Pingback: dentist near me

  288. Pingback: credit score secret

  289. Pingback: walmart1

  290. Pingback: software punto de venta gratis

  291. Pingback: Ana Çıtlak Antep Fıstığı

  292. Pingback: Professional Ant Control

  293. Pingback: cheap cialis online

  294. Pingback: aer conditionat cu montaj in 24 ore

  295. Pingback: Prince Frank VON ANHALT-Nassau

  296. Pingback: adult toys

  297. Pingback: momschips

  298. Pingback: walmartone

  299. Pingback: google blackhat free

  300. Pingback: buy google cheat

  301. Pingback: wholesale snapbacks

  302. Pingback: michael kors outlet sale

  303. Pingback: real money casino games

  304. Pingback: eico auto insurance

  305. Pingback: cheap car insurance

  306. Pingback: coupons

  307. Pingback: dog treat container

  308. Pingback: oolong tea benefits

  309. Pingback: Fotograf constanta

  310. Pingback: anthony morrison

  311. Pingback: judi ceme online terpercaya

  312. Pingback: San Bernardino medical marijuana doctors

  313. Pingback: Son of God

  314. Pingback: michael kors sydney

  315. Pingback: Pinganillo

  316. Pingback: personal injury lawyer

  317. Pingback: online casino

  318. Pingback: steel beverage coaster

  319. Pingback: 陰道變鬆

  320. Pingback: swivel hanger hooks

  321. Pingback: free porn sites

  322. Pingback: cheap iphone cases free shipping

  323. Pingback: Flights to London Gatwick

  324. Pingback: deeeepio

  325. Pingback: best porn sites

  326. Pingback: top porn sites

  327. Pingback: best free porn sites

  328. Pingback:

  329. Pingback: porno

  330. Pingback: instagram porn sale

  331. Pingback: best free porn

  332. Pingback:

  333. Pingback: hoe ver is winterberg

  334. Pingback: payday loan

  335. Pingback: watch movies online

  336. Pingback: btc

  337. Pingback: Escorts Barcelona

  338. Pingback:

  339. Pingback: buy gynexol

  340. Pingback: nike air max 90 womens

  341. Pingback: the last of us play on pc

  342. Pingback:

  343. Pingback:

  344. Pingback:

  345. Pingback: fifity shades

  346. Pingback: homemade porn sites

  347. Pingback: Games Kizi

  348. Pingback: best porn sites

  349. Pingback:

  350. Pingback: thanks for buying porn online

  351. Pingback:

  352. Pingback: Crypto Currency

  353. Pingback: short term finance


  355. Pingback: auction sites uk

  356. Pingback: walmartone

  357. Pingback: walmartone

  358. Pingback: wedding gowns toronto

  359. Pingback: cases accessories

  360. Pingback: click this over here now

  361. Pingback: click reference

  362. Pingback: Barnevernet kommune

  363. Pingback: walmart1

  364. Pingback: read

  365. Pingback: internet

  366. Pingback: click resources

  367. Pingback: great site

  368. Pingback: video excel

  369. Pingback: excel guide

  370. Pingback: fake gucci shoes

  371. Pingback: skin whitening

  372. Pingback: Darwin Horan

  373. Pingback: excel tutorial

  374. Pingback: dedicated servers

  375. Pingback: دانلود اینه بغل

  376. Pingback:

  377. Pingback: fresca vanity

  378. Pingback: bitcoin

  379. Pingback: wordpress support

  380. Pingback: vermiculite

  381. Pingback:

  382. Pingback: free designer tools 2018

  383. Pingback: 816-524-0404 domestic

  384. Pingback: ebay alternatives in the uk

  385. Pingback: Get More Information

  386. Pingback:

  387. Pingback: jake burgess

  388. Pingback: kitchen-cabinet-hardwares shop

  389. Pingback: Geico quotes

  390. Pingback: Tags

  391. Pingback: big farm mobile harvest hack

  392. Pingback: Discover More

  393. Pingback: Bankruptcy Attorney

  394. Pingback: licensed moneylender

  395. Pingback: make millions with graphic design

  396. Pingback: Singapore Flower Delivery

  397. Pingback: קניית תפילין בלוד

  398. Pingback: התקנת מזוזוה

  399. Pingback: the remedy cbd oil

  400. Pingback: cannabis oil high

  401. Pingback: Home insurance by zip code

  402. Pingback: stomach exercises

  403. Pingback: coupon code

  404. Pingback: learn more here

  405. Pingback: home insurance through usaa

  406. Pingback: Los Angeles Escorts

  407. Pingback: all state car insurance

  408. Pingback: dating site

  409. Pingback: buy china goods

  410. Pingback: home & auto insurance companies

  411. Pingback: xyz大補帖

  412. Pingback: bridesmaid dresses

  413. Pingback: phen375 dietary supplement

  414. Pingback: Cheap Ray Ban Sunglasses

  415. Pingback: fast loans payday

  416. Pingback: Sell Any Mobile

  417. Pingback: vitamins

  418. Pingback: Token

  419. Pingback: ブランドコピー品

  420. Pingback: boiler engineers

  421. Pingback: Funciona

Leave a Reply

Scroll To Top