Irvine, California-based online real estate marketplace Auction.com has announced the acquisition of online real estate marketplace Allre and the hiring of Allre’s founder, Kathy Dryden, as SVP of product strategy.
In her position as SVP of product strategy with Auction.com, Dryden will lead the design and development of Auction.com’s new consumer-facing residential website. Her experience in the real estate industry both at Allre and as a realtor will deliver a seamless experience to buyers, sellers, and real estate professionals.
“As someone so passionate about the home buying and selling experience, I’m thrilled to join Auction.com where I can help make buying and selling homes online easier and more transparent for everyone,” said Dryden. “Auction.com has a unique opportunity to significantly impact the residential real estate market and it’s really exciting to be part of that process.”
In her 12 years in the real estate industry, Dryden has been a top-producing agent in California and Nevada. She built the 71 and Sunny real estate team in San Diego and earned the distinction of REO listing specialist while selling distressed assets for multiple banks and investors. In 2012, she founded Allre, a transactional marketplace allowing buyers and sellers to complete entire real estate transactions online.
Both Dryden and Allre were prominently featured at the Startup Battlefield of TechCrunch Disrupt, one of the most influential technology conferences in the world, in 2014. Dryden has a degree in policy, planning, and real estate development from the University of Southern California.
“Kathy’s industry and technical expertise, along with her proven dedication to delivering an enhanced transactional experience, makes her a key player in our plans to expand our retail residential business,” said Auction.com CEO Tim Morse. “We are very pleased to have her on board, and to draw from her insights and experience.”